AUDI AG, Xetra: NSU is a German car manufacturer which produces cars under the Audi brand. The name Audi is based on a latin translation of the last name of the founder August "Horch", itself the German word for “hear." Another explanation for the origin of the name is as an acronym for “Auto Union Deutschland Ingolstadt."
Audi is headquartered in Ingolstadt, Bavaria and has been an almost wholly-owned 99.7% subsidiary of the Volkswagen Group Volkswagen AG since 1964. Volkswagen Group incorporated Audi when it was acquired as part of Volkswagen's purchase of the Auto Union and NSU Motorenwerke AG NSU assets.
Audi's corporate tagline is Vorsprung durch Technik, meaning "Advancement through Technology". The German-language tagline is used in many European countries, including the United Kingdom, and in other markets, such as Latin America, Oceania and parts of Asia including Japan. The North American tagline is "Innovation through technology", but in Canada the German tagline Vorsprung durch Technik is now used in advertising.
The Audi emblem is four overlapping rings that represent the four marques of Auto Union. The Audi emblem symbolizes the amalgamation of Audi with DKW, Horch and Wanderer: the first ring represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer.
Audi produces 100% galvanized cars to prevent corrosion, and was the first mass-market vehicle to do so, following introduction of the process by Porsche, c.1975. Along with other precautionary measures,the full-body zinc coating has proved to be very effective in preventing rust. The body's resulting durability even surpassed Audi's own expectations, causing the manufacturer to extend its original 10-year warranty against corrosion perforation to currently 12 years except for Aluminum bodies which don't rust.
An all-aluminium car was brought forward by Audi, and in 1994 the Audi A8 was launched, which introduced aluminum space frame technology called Audi Space Frame. Audi introduced a new series of vehicles in the mid-nineties and continues to pursue leading-edge technology and high performance. Prior to that effort, Audi used examples of the Type 44 chassis fabricated out of aluminum as test-beds for the technique.
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