Land Rover is an all-terrain vehicle and Multi Purpose Vehicle (MPV) manufacturer, based in Solihull, West Midlands, England, now operated as part of the Jaguar Land Rover business owned by Tata Motors of India.
Originally the term Land Rover referred to one specific vehicle (see Land Rover Series), a pioneering civilian all-terrain utility vehicle launched on 30 April 1948, at the Amsterdam Motor Show, but was later used as a brand for several distinct models, all capable of four-wheel drive.
Starting out as a model in the Rover Company's product range, the Land Rover brand developed, first as a marque, then as a separate company, developing a range of four-wheel drive capable vehicles under a succession of owners, including British Leyland, British Aerospace and BMW. In 2000, the company was sold by BMW to the Ford Motor Company, becoming part of their Premier Automotive Group. In June 2008, Ford sold its Jaguar and Land Rover operations to Tata Motors.
Land Rover is one of the longest surviving Four-wheel drive (4WD) brands, coming in close second to Jeep.
The first Land Rover was designed in 1948 in the United Kingdom (on the island of Anglesey in Wales) by Maurice Wilks, chief designer at the British car company Rover on his farm in Newborough, Anglesey. It is said that he was inspired by an American World War II Jeep that he used one summer at his holiday home in Wales. The first Land Rover prototype 'centre steer' was built on a Jeep chassis. A distinctive feature is their bodies, constructed of a lightweight rustproof proprietary alloy of aluminium and magnesium called Birmabright. This material was used owing to post war steel shortages and a plentiful supply of post-war aircraft aluminium. This metal's resistance to corrosion was one of the factors that allowed the vehicle to build up a reputation for longevity in the toughest conditions. It is reckoned that 75% of all those ever built are still in use.[citation needed] In fact, Land Rover drivers sometimes refer to other makes of 4x4 as "disposables". The early choice of colour was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green; all models until recently feature sturdy box section ladder-frame chassis.
Road accident statistics on a model-by-model basis from the UK Department of Transport show that the Land Rover Defender and Land Rover Discovery are the safest cars on British roads (measured in terms of chance of death in two car injury accidents) - between three times safer than the safest Volvo models, twice as safe (half the death-rate per two vehicles injury accident) compared with the Jeep Cherokee and Toyota Land Cruiser and only matched by the Mercedes-Benz S-Class and Jaguar XJ.
Land Rover Biggest Car Auction Sale Direct
Land Rover
Land Rover
Car Parts
