Mazda Motor Corporation is a Japanese automotive manufacturer based in Hiroshima, Japan.
During 2007, Mazda produced almost 1.3 million vehicles for global sales. The majority of these (nearly 1 million) were produced in the company's Japanese plants, with the remainder coming from a variety of other plants worldwide
It is said that Mazda coincides with the anglicized pronunciation of the founder's name, Jujiro Matsuda, who was interested in spirituality, and chose to rename the firm in honor of both his family and Zoroastrianism. The word Mazda derives from Ahura Mazda, the Avestan language name for a divinity exalted by the ancient Iranian prophet Zoroaster, as the source of wisdom, intelligence and harmony.
In Japanese, the company's name has always been pronounced and spelled as "Matsuda", the name of the founder. Television ads for Mazda automobiles in the United States use a pronunciation where the initial vowel sound is the 'a' in "father", while Canadian Mazda advertisements pronounce the company's name with the initial "a" sound of the word "has". The initial vowel sounds (in the American and Canadian advertisements) are references to the first and last A sounds in the original Persian pronunciation.
Since 2000, Mazda has used the phrase "Zoom-Zoom" to describe what it calls the "emotion of motion" that it claims is inherent in its cars. Extremely successful and long-lasting (when compared to other automotive marketing taglines), the Zoom-Zoom campaign has now spread around the world from its initial use in North America.
The Zoom-Zoom campaign has been accompanied by the "Zoom Zoom Zoom" song in many television and radio advertisements. The original version, performed by Serapis Bey (used in commercials in Europe, Japan and South Africa), was recorded long before it became the official song for Mazda as part of a soundtrack to the movie Only The Strong (released in 1993). The Serapis Bey version is a cover of a traditional Capoeira song, called "Capoeira Mata Um".
Early ads in the Zoom-Zoom campaign also featured a young (10 years old at the time) boy speaking the "Zoom-Zoom" tagline, who eventually was referred to as the "Zoom-Zoom Kid". The "Kid", now a teenager, is named Micah Kanters.
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