Renault is a French automaker producing cars, vans, buses, tractors, and trucks. Due to its alliance with Nissan, it is currently the world's 4th largest automaker. It owns the Romanian automaker Automobile Dacia and the Korean automaker Renault Samsung Motors. Carlos Ghosn is the current CEO. The company's most successful car to date is the Renault Clio, and its core market is France. The company is known for numerous revolutionary designs, security technologies, and motor racing.
The first popular Renault motor vehicles to achieve sustained sales success in the United Kingdom were the R5 mini-car and R18, both of which attained six-digit sales figures during the late 1970s and early 1980s, although they failed to achieve anything like the volumes of established carmakers Ford, Vauxhall and Austin Rover.
Renault enjoyed a huge rise in popularity among British buyers on the arrival of the Clio supermini in early 1991. It was regularly among Britain's most popular cars each year during the 1990s and its successor (launched in 1998 alongside the final installment of the successful 'Nicole and Papa' advertising campaign), where the original model left off. The sedan/saloon version, called Thalia, was not launched in the UK.
Both the Renault logo and its documentation (technical as well as commercial) historically used a specially designed typeface called Renault, developed by British firm Wolff Olins. This type family is said to have been designed not for prestige reasons, but mainly to save costs at a time where the use of typefaces was more costly than it is now.
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