
SEAT "say-at" is a Spanish automobile manufacturer founded in 1950 by the Instituto Nacional de Industria (INI), with initial Fiat assistance, and now a wholly owned subsidiary of the German Volkswagen Group.SEAT is an acronym for Sociedad Española de Automóviles de Turismo, or in English Spanish Passenger Car Company.
Lara Croft has been used to advertise for SEAT, where she changes vehicles in the way she changed items. The cars were a yellow SEAT Córdoba Vario with matching Jet ski (to escape from a Tyrannosaurus rex, a green SEAT Arosa (to escape armed bikers), a red SEAT Ibiza Mk 1 (to jump a destroyed bridge), and an aqua SEAT Alhambra (to pick up six hitch-hiking surfers).
It is also a joke among English-speaking backpackers and tourists that SEAT cars are "little more than a seat".
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