Smart formerly Smart GmbH (formerly MCC Smart GmbH), an automotive brand of Daimler AG, is a manufacturer of microcars and superminis based in Böblingen, Germany, produced in Hambach (France).
It is marketed as the "smart" in all lower-case, with the current Smart brand logo denoting a letter "c" for "compact" and an arrow for "forward thinking"
The idea behind the car was to create a vehicle easy to park and short enough to allow "nose-in" parking. Its length of 250 centimeters would equal the width of a regular parking slot, allowing two or three Smarts to park in the space as one normal car.
The project, started by Swiss watch manufacturer Swatch, was nicknamed the "Swatchmobile". The name Smart is an acronym for Swatch Mercedes ART. Intended to use innovative features (such as a hybrid engine) and be affordable for young people, the Smart had similar design objective to the Citroën 2CV of the 1940s.
Smart vehicles use a very small front crumple zone. The new Smart Fortwo has been awarded 4 out of 5 stars in the Euro NCAP Adult Occupant Protection, 2 out of 4 stars in the Pedestrian protection test but it was not tested for Child Occupant Protection as it has no rear seats. The original Smart was awarded 3 out of 5 stars for Adult Occupant Protection. In American tests using a five star rating, Smart cars received a four star safety rating for the driver from a front impact, and a five star safety rating for the driver for a side impact. It also received "Good" ratings (top rating) for front and side crash protection in Insurance Institute for Highway Safety (IIHS) tests.
The main structure of the car is a stiff structure called a Tridion Safety Cell, which is designed to activate the crumple zones of a colliding vehicle. This design creates a very strong safety cell around the passengers.
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