
Volvo means "I roll" in Latin or "I drive" in modern-day English, appropriate for cars as well as bearings, conjugated from "volvere" (cp the ball bearing producer SKF). The name Volvo was originally registered in May 1911 as a separate company within SKF AB and as a registered trademark with the intention to be used for a special series of ball bearing, but this idea was only used for a short period of time and SKF decided to use "SKF" as the trademark for all its bearing products.
In 1924, Assar Gabrielsson, a SKF Sales Manager, and Engineer Gustav Larson, the two founders, decided to start construction of a Swedish car. Their vision was to build cars that can withstand the rigors of Sweden's rough roads and cold temperatures. This becomes a feature of Volvo products ever since.
The Volvo Group has its origin in 1927 when the first Volvo car rolled off the production line at the factory in Göteborg. Only 297 cars were built that year. The first truck, the "Series 1", debuted in January 1928, was an immediate success and attracted attention outside the country. In 1930, Volvo sold 639 cars, and the export of trucks to Europe started soon after; the cars did not become well-known outside Sweden until after World War II.
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